RWJF's Active For Life

To increase physical activity in adults 50 and older, this pilot campaign persuaded target audiences to walk regularly. Spread across five cities, the campaign’s media promotion, peer support, and step-counter determinants were weighed against controlled cities. While the campaign produced modest increases in physical activity, the underlying motivational analysis will be used by upcoming AARP campaigns prioritizing improved behavioral sustainability.

Campaign Web Site - Active For Life (Link)


Robert Wood Johnson Foundation's (RWJF) national program (Link)



National Blueprint - Aging Partnership - coalition of organizations (Link)
"Blueprint Steering Committee

The National Blueprint: Increasing Physical Activity Among Adults Age 50 and Older became a reality in large part due to the dedicated work of the Blueprint Steering committee which consisted of members from the following organizations:

AARP
American College of Sports Medicine
American Geriatrics Society
Centers for Disease Control and Prevention
The National Council on the Aging
The National Institute on Aging
The Robert Wood Johnson Foundation"

Case Study - National Blueprint Office and the American College of Sports Medicine (Link)

Keenan TA. Active for Life™ . Cases in Public Health Communication & Marketing. George Washington University (Link)